nnuma
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Sound, recognised · Music rights enforcement, EU

Your music is working.
We find out where.

nnuma builds a library of every commercial use of your recordings across social media and advertising, protects your catalogue and your artists' brands, and recovers fair compensation with specialist music rights lawyers.

Our technologyFor rights holders
First screening programme

Built on real brand content, at scale.

300European brands under continuous monitoring
32,000+brand posts and advertisements collected
16,000+videos fingerprinted against the catalogue
39brands identified using the music commercially

First screening programme, autumn 2026. A match is a lead, not proof: every case is verified and reviewed before any party is contacted.

Technology

A detection system built for commercial use.

Five stages, from collection to sealed evidence. Each one is designed to hold up when a lawyer, or a court, looks closely.

01 · Collect

Sources

  • Platform ad repositories
  • Brand accounts and channels
  • Sound and audio pages
  • Sponsored creator content
02 · Detect

Fingerprinting

  • Landmark audio hashing
  • Robust to cuts and voice-over
  • Tempo and pitch shifts, 0.90–1.30×
  • Matches from a few seconds
03 · Verify

Second check

  • Independent spectral comparison
  • Tested against decoy recordings
  • Rejects look-alike loops and beats
  • Human review against the master
04 · Attribute

Entity resolution

  • Account to legal entity
  • EU VAT (VIES) and company registers
  • Advertiser identity from ad libraries
  • Licence and exclusion check
05 · Seal

Evidence

  • Original media and page capture
  • SHA-256 manifest per case
  • Trusted timestamp
  • Append-only audit trail
Read about the technology
The problem

Every brand that uses music is in the music business. Licensed or not.

The music libraries in Instagram and TikTok are licensed for personal use. Brands draw on the same libraries for advertising, product videos and corporate social channels, and rarely clear the recording for that purpose.

For rights owners these uses are close to invisible: spread across thousands of accounts, live for days, and never reported.

Legal context

The courts have drawn the line.

Platform libraries do not cover brands

In 2022, Sony Music and Universal obtained liability rulings against Bang Energy: a platform's general music library did not cover the company's own promotional videos.Sony Music and UMG v. Vital Pharmaceuticals (Bang Energy), 2022

Major labels are enforcing

In 2025, Warner Music Group brought proceedings against Crumbl concerning at least 159 recordings used in the brand's social content.Warner Music Group v. Crumbl, 2025

The cleared catalogue is narrow

TikTok's Commercial Music Library contains around 600,000 pre-cleared tracks; streaming services carry more than 250 million.TikTok; Luminate

Commercial music in brand content is common

An analysis of more than 19,000 TikTok posts from ten beauty brands found commercial music in 30% of them. These are matches, not confirmed infringements, which is why each use is verified individually.Pex analysis

From detection to a documented claim

Every case starts with a file a lawyer can work with.

The evidence fileCase 001
URL and dated captures
Matched recording
Duration of the music used
Territory and placement
Commercial context: brand, product, campaign
Reach or media spend, where available
How usage is assessed
Licensing benchmarksWhat comparable uses cost to license
Estimated media valueContext for the assessment
Rights, jurisdiction and groundsAssessed by legal partners, case by case
Documented claim

Media value informs the assessment. It does not automatically equal the compensation owed.

Platform

One view of every commercial use.

Rights owners see which companies use their recordings, where and with what reach. Lawyers receive cases that are ready to act on.

Interface shown with sample data.

Contact

Discuss your catalogue with us.

[email protected]